ROAS Measurement
Conversion Tracking Setup
Pixels, events and advertising measurement foundations.
Service Overview
Measure exact return on ad spend (ROAS). We deploy Meta Pixel, Meta Conversions API (CAPI), Google Ads Conversion Tracking, and server-side tracking webhooks to capture key buying actions accurately.
Key Service Highlights
Meta Conversions API (CAPI) server-side tracking setup
Google Ads Conversion Tracking & enhanced conversions
ViewContent, AddToCart, InitiateCheckout & Purchase events
First-party cookie & iOS privacy-compliant event deduplication
What We Deliver
- CAPI & server-side tracking infrastructure
- Verified Google Ads & Meta conversion tags
- Event deduplication & signal quality verification
- ROAS tracking accuracy validation report
Frequently Asked Questions
Why is Meta Conversions API (CAPI) necessary alongside the standard pixel?
Browser ad blockers and iOS privacy updates block standard pixel scripts. CAPI sends conversion events directly from server to server, ensuring accurate ad attribution.
Target Business Profile
Advertisers running paid campaigns who need accurate attribution and privacy-compliant conversion measurement.
Let's Build Together
Have a commerce project in mind?
Tell us what you're building, improving, or trying to connect. Our eCommerce specialists will review your project and recommend the right implementation approach.